Tera Science, a leading Brazilian health technology company, specializes in advanced systems for human performance enhancement. Their mission to increase healthy life expectancy led them to seek innovative solutions for accurate body measurements and health assessment without expensive equipment investments.
The Challenge
Tera Science faced several obstacles in providing comprehensive health assessments:
Hardware Investment Barriers: Traditional body composition analysis required expensive bioimpedance equipment, limiting market reach and scalability.
Measurement Consistency: Different medical professionals and nutritionists had varying measurement techniques, leading to inconsistent health assessments.
Data Accuracy: Traditional manual measurements lacked the precision for accurate metabolic risk calculations.
Market Expansion: The company was limited in its ability to serve clients without access to physical measurement equipment, restricting its growth potential.
The Solution
Implementation of FitXpress brought significant improvements to Tera Science’s B2B service model:
Professional-Grade Technology: Equipped healthcare providers with advanced measurement capabilities for crucial health indicators, including proximal thigh, waist, and low hip circumferences.
Seamless B2B Integration: The solution integrated perfectly with existing professional healthcare workflows and complements bioimpedance services for current clients.
Zero Hardware Investment: Eliminated the need for expensive equipment purchases, making the service instantly accessible to all healthcare providers.
“The FitXpress technology has proven to be both highly advanced and reliable, with impeccable support during implementation.”
Tera Science Leadership Team
Technical Integration
“The FitXpress technology has proven to be both highly advanced and reliable, with impeccable support during implementation.”
Tera Science Leadership Team
Early Market Response and Benefits
The launch phase of FitXpress is showing promising results in the healthcare sector.
FitXpress has dramatically increased our market potential. With this solution, we can now serve two distinct client segments—those who already have bioimpedance and those who don’t. We estimate that this solution will allow us to scale the number of scans by 100 times
Tera Science Leadership Team
Key benefits include:
Eliminated Market Barriers: Healthcare practices of all sizes could now access professional-grade body measurement technology without capital investment.
Enhanced Professional Services: Healthcare providers gained the ability to calculate precise body volumes and perform detailed metabolic risk assessments
Standardized Professional Protocol: Established consistent measurement procedures across all healthcare practitioners, enhancing assessment reliability.
Future Growth Strategy
Tera Science’s transition to FitXpress represents its next evolutionary step. This advancement will enable independent operation from bioimpedance solutions, significantly expanding its market reach. The company’s strategy focuses on expanding into new professional healthcare segments while maintaining its core medical clientele.
The company has been a true partner to Tera Science in business development, giving us confidence to expand our market reach and plan for the solution’s growth
Tera Science Leadership Team
