Baynes & Baker, based in NYC, specializes in Men’s Made-To-Measure (MTM) suits. Their mission is to make luxury affordable. Prior to their collaboration with 3DLOOK, their business was predominantly confined to their physical store, and they experienced inconsistencies in suit measurements, resulting in extensive alterations and remakes.
The Challenge
Although Baynes & Baker employed expert tailors, measurements would often vary, resulting in a high number of alterations and remakes. This inconsistency impacted profitability, customer satisfaction, and scalability.
The need to expand their reach beyond the physical store was also evident. Baynes & Baker recognized the potential of e-commerce, but they lacked the capability to take accurate measurements remotely, making it challenging to provide their high-quality, well-fitted suits to customers outside NYC.
The Solution
Baynes & Baker partnered with 3DLOOK, implementing our Mobile Tailor product into their business model. The solution allows accurate, 3D body scanning, facilitating virtual consultations and precise remote measurements.
The Results
Enhanced Reach and Scalability
With Mobile Tailor, Baynes & Baker has been able to expand their operations far beyond NYC. As a result, 90% of their business now comes from outside their local area, indicating the success of this technology in enabling the scalability of the brand via e-commerce.
Improved Profitability
The precise measurements taken by Mobile Tailor led to a significant reduction in alteration and remake costs. Alteration costs were reduced by 50%, and the cost of remakes went down by 90%. This substantial reduction in overhead costs resulted in a 90% increase in the gross margin per garment.
Baynes & Baker has also been able to capitalize on the confidence in their fitting process, raising their retail by almost 50%. Despite this increase, the superior customer experience facilitated by Mobile Tailor continues to attract new customers and retain existing ones.
Operational Efficiency
By eliminating the need for physical measurements, the cost of employing tailors was also saved. The scan proved to be a 96% savings on average to the cost of a tailor, and with 50% fewer alterations needed post-production, the process became significantly more efficient.
The Conclusion
The partnership with 3DLOOK has been transformative for Baynes & Baker. Mobile Tailor has allowed them to overcome the challenges of the post-COVID era and unlock significant growth and profitability.
In the words of Baynes & Baker CEO, Ravi Punn, “The implementation of Mobile Tailor, has revolutionized the way we interact with our customers…We are immensely grateful to 3DLOOK for their cutting-edge solution, unwavering support, and commitment to innovation. Baynes And Baker proudly recommends 3DLOOK to any business seeking to revolutionize their operations and thrive in the digital age.”
