The Connected Fitness Industry: An Ultimate Guide for 2024

Connected fitness and wellness companies have gained immense popularity in recent years, bridging the gap between technology and personal well-being. These companies allow users to track various aspects of their health, such as fitness activities, sleep patterns, heart rate variability, DNA analysis, and much more.

Woman in workout attire interacting with a wearable device, with text reading "Connected Fitness: Ultimate Guide for 2024" and the 3DLOOK logo visible.
Woman in workout attire interacting with a wearable device, with text reading "Connected Fitness: Ultimate Guide for 2024" and the 3DLOOK logo visible.
A person in athletic attire checks a smartwatch. Text above reads, "3DLOOK CONNECTED FITNESS INDUSTRY: Ultimate Guide for 2024.

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The fitness industry is undergoing a significant transformation, driven by the integration of advanced analytics and remote health coaching into connected fitness products. This evolution is not just about tracking workouts or counting steps; it’s about creating a comprehensive ecosystem that leverages data to offer personalized solutions for prevention, health optimization, longevity, and peak performance.

The fitness industry is undergoing a significant transformation, driven by the integration of advanced analytics and remote health coaching into connected fitness products. This evolution is not just about tracking workouts or counting steps; it’s about creating a comprehensive ecosystem that leverages data to offer personalized solutions for prevention, health optimization, longevity, and peak performance.

Research shows that 75 minutes a week of running can increase longevity by 12 years! Yet, any form of physical activity can significantly increase your life expectancy, from running, and dancing, to lifting weights and even yoga. 


But people are no longer interested in just living a longer life; their goal is to live a longer and healthier life. WHO (World Health Organization) and other foundations and research companies are actively working on and developing new solutions that support healthy aging – the process of postponing or reducing the undesired effects of aging. In other words, helping people in their 60s feel as vibrant and active as they did in their 30s, allowing them to live fulfilling lives throughout their later years.


One of the key components of healthy aging is maintaining physical fitness through regular exercise, proper nutrition, and preventive healthcare.


As technology intertwines with daily life, the emergence of connected fitness products has revolutionized how individuals approach health and longevity. These innovative tools aren’t just gadgets; they’re comprehensive systems designed to enhance the fitness and wellness experience, providing users with numerous data and interactive features that support a healthy lifestyle.


From metabolic insights to DNA analysis, here’s how connected fitness companies offer individuals a comprehensive analysis and holistic view of their health metrics.

A woman in athletic wear, with earphones in, looks at her watch outdoors beside a building with metal siding, embodying the advancements of the connected fitness industry as we approach 2024.

The Connected Fitness Industry – Leveraging Health Data Through Connected Devices and Apps

Connected fitness products are a category of fitness equipment and devices that are digitally integrated to provide a more engaging and personalized workout experience. Examples include smart bikes, digital fitness mirrors, and wearables like Fitbits or Apple Watches. 


AI and VR technologies for precise workout plans and open ecosystems are among the latest trends in the connected fitness market. However, the industry is also shifting towards personalized, integrated, and holistic health solutions. 

The popularity of connected fitness products has surged in recent years, driven by advancements in technology, increasing health consciousness, and the global COVID-19 pandemic, which forced many people to seek alternative ways to maintain their fitness routines at home. According to Fortune Business Insights, the global connected and home fitness equipment market size is anticipated to expand from $11.60 billion in 2023 to $16.56 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.2% over the forecast period. This expansion is dictated by consumers who are looking for comprehensive solutions that support overall health, including stress management, sleep quality, and mindfulness practices. Thus,  the connected fitness market has expanded its offering to include these elements, promoting long-term wellness and longevity.

Image showing a person holding dumbbells, beside text stating "The global connected & home fitness equipment market size" with market value projections: $11.6 billion in 2023 and $16.6 billion in 2030. Discover more about the Connected Fitness Industry in our ultimate guide for 2024!
A person holding a dumbbell with text: "The global connected & home fitness equipment market size" and projected values: "$11.6 billion in 2023" and "$16.6 billion in 2030." Explore the booming fitness industry with this ultimate guide to connected fitness trends and forecasts.

Millennials are especially inclined to personalize their healthcare, investing deeply in their health and wellness. They use fitness trackers to count steps, diet apps to manage food intake, and sleep apps to monitor sleeping patterns. 


According to the 2022 State of the Healthcare Consumer Report from Kaufman Hall, 34% of Americans manage their diet and nutrition, 31% wear fitness trackers, 29% participate in physical health activities, 18% practice self-care activities, and 12% use at-home diagnostics.


But one of the primary reasons people seek greater control over their health comes from the increasing prevalence of discrimination in the healthcare system. Recent surveys suggest that millennials again, feel that medical staff don’t take them seriously. 


Therefore, connected fitness products are a prime solution that goes beyond helping people stay in shape. These connected fitness apps use a combination of technology and health data, seamlessly intertwining to help people achieve and keep a peak physical condition for the long term. Apart from tracking steps and calories, they harness insights from wearables, apps, and smart equipment to offer holistic health guidance through tailored recommendations and real-time feedback.


These products sync with apps, track performance and health data, and offer virtual training sessions. 


Additionally, these systems leverage advanced AI technologies to integrate remote health coaching, offering personalized guidance and support based on real-time data. AI enables coaches to monitor clients’ progress, provide feedback, and adjust plans remotely. This high level of personalization ensures individuals receive the most effective, tailored advice to meet their unique needs.

Connected Fitness and Wellness Companies and Their Innovative Approach to Health Optimization and Longevity

Connected solutions like Peloton, EGYM, Whoop, Oura, Alter, Garmin, and Ultrahuman help users get unprecedented access to comprehensive health data. People can track various aspects of their health like fitness activities, sleep patterns, heart rate variability, DNA analysis, and much more. 


What sets these solutions apart is their ability to sync and integrate data from various sources, providing users with a comprehensive overview of their health and allowing them to make informed decisions.


Here’s a more in-depth look into key players in the connected fitness industry and how their features enable individuals to lead longer, healthier lives, and reach peak performance levels.


A person holds a smartphone displaying a fitness app with a readiness score of 71. Text on the image promotes a connected fitness system powered by genetics and biometrics. A "Try the virtual demo" button is visible. Discover the future of fitness in our 2024 Guide to staying ahead in the fitness industry.

The Alter fitness system provides a highly personalized health and fitness experience, tailored to an individual’s unique genetic makeup and biometrics. 


Here’s how it contributes to health optimization and longevity:


Personalized plans based on DNA

Alter begins with a DNA test to identify key traits that inform your fitness, health, and wellness journey. This genetic insight allows the app to create customized fitness, nutrition, and health plans specifically suited to your genetic profile.


Real-time biometric monitoring

The system uses a device called Alter Signal, a medical-grade sensor that monitors your key biometrics in real-time. This continuous data collection helps Alter determine whether you should work out or rest, ensuring your body engages in the appropriate type of activity for optimal health.


Hyper-personalized workouts and recovery

Based on your biometrics, the system offers AlterSense™ workouts using their high tech mirror for when you need a boost and work-ins for recovery. This personalized approach ensures that every exercise session or rest period is perfectly tuned to your current state, maximizing benefits and minimizing the risk of injury.


Expert coaching and guidance

With Alter, you gain access to a dedicated coach who is an expert in sleep, nutrition, fitness, and stress management. They guide you towards your health goals with professional advice, helping you make informed decisions about your health and lifestyle.


A person runs under a bridge at dusk. In front, there are three colorful smartwatches displaying various fitness statistics, showcasing the latest trends in the connected fitness industry for 2024.

Garmin provides a broad spectrum of health and sports metrics, ranging from basic fitness tracking to advanced health stats and running performance data. Some of its key features include:


Advanced health metrics

  • Heart rate monitoring: tracks your heart rate 24/7, providing insights into resting heart rate, heart rate zones, and stress levels.
  • Pulse Ox sensor: measures blood oxygen saturation levels to help gauge how well your body is absorbing oxygen.
  • Body Battery™ energy monitoring: analyzes heart rate variability, stress, sleep, and activity data to estimate your body’s energy levels throughout the day.

Sleep tracking and analysis

  • Sleep score and insights: provides detailed analysis of your sleep stages (light, deep, and REM) and offers a sleep score to help you understand the quality of your sleep.
  • Advanced sleep monitoring: tracks various aspects of sleep and offers personalized insights to improve sleep patterns.

Stress tracking and management

  • Stress tracking: monitors your stress levels throughout the day using heart rate variability data.
  • Relaxation reminders: offers breathing exercises and relaxation techniques to help manage stress.

Nutrition and hydration tracking

  • Calorie and nutrition tracking: allows you to log your food intake and monitor your nutritional balance.
  • Hydration tracking: helps you track your daily water intake and set hydration goals.


A black smart ring with a sleek design is placed on a dark surface, illuminated by soft lighting. The interior of the ring reveals technical components, showcasing its role in the connected fitness industry.

From metabolic fitness tracking to bio-wearable integration, Ultrahuman is a comprehensive self-quantification platform that integrates a variety of data through various components. 


Health monitoring by wearing a ring

Ultrahuman offers Ring AIR, a sleek and comfortable smart ring that tracks your sleep, movement, and recovery, providing comprehensive health insights. Ring AIR was engineered to be the world’s lightest sleep-tracking wearable.


Decoding sleep

This device provides comprehensive sleep tracking, monitoring key metrics like sleep stages (light, deep, and REM sleep), sleep duration, and disturbances. It uses advanced sensors to capture precise data, helping users understand their sleep patterns in detail, and provides recommendations for improving sleep quality.


Innovation in movement

The app introduces the Movement Index, revolutionizing how you track health by monitoring steps, movement frequency, and calorie burn.


Recovering at one’s pace

Navigate through stress with the app’s metrics on heart rate variability, skin temperature, and resting heart rate, helping you understand your body’s stress response.


Harmonized circadian rhythms

Align with your circadian clock to boost energy levels and productivity throughout the day with Ultrahuman’s guidance.


Real-time glucose monitoring and nutrition insights

The Ultrahuman M1 platform utilizes continuous glucose monitoring (CGM) technology to provide real-time insights into glucose levels. This is particularly beneficial for individuals looking to manage blood sugar levels for optimal health and performance.


Also, Ultrahuman M1 tracks glucose levels continuously, helping users understand how different foods affect their blood sugar. 


 Preventive blood testing platform with UltraTrace™ technology

Ultrahuman integrates Blood Vision – an advanced blood testing platfrom that uses pioneering UltraTrace™ technology to provide highly accurate and detailed blood test results. The platform offers several blood tests that cover various health markers, including cholesterol levels, hormone levels, and inflammatory markers. This focuses on preventive health, identifying potential issues before they become serious problems.


Monitoring home health 

Ultrahuman Home is a sophisticated device that monitors various environmental markers such as air quality, temperature, humidity, and light exposure. These factors can significantly impact health, particularly for individuals with respiratory issues or allergies.


Ultrahuman Home offers personalized recommendations to improve the home environment. This may include suggestions for air purifiers, humidifiers, or adjustments to lighting conditions to enhance sleep quality and overall health.


A person holding a smartphone displaying health metrics from one of the Top Fitness Tech Companies, with text "WHAT WHOOP MEASURES" next to the screen.

Focusing on recovery and strain balance, Whoop empowers users to take control of their health and push their physical limits safely.


Biometric tracking

Whoop provides comprehensive data tracking through its wearable device, which continuously monitors key physiological metrics. These include heart rate, heart rate variability (HRV), sleep patterns, respiratory rate, and daily physical activity. 


Personalized recovery

One of Whoop’s standout features focuses on recovery, with the Whoop device measuring resting heart rate, and sleep performance. This helps determine a user’s recovery score each day and guides users to optimize their activity levels based on their recovery status.


Sleep analysis

Whoop’s advanced sleep tracking goes beyond simple duration metrics. It analyzes sleep stages (light, deep, and REM sleep), disturbances, and sleep consistency. By providing detailed sleep reports, Whoop helps users understand their sleep quality and make adjustments to improve rest, which is critical for overall health and recovery.


Strain monitoring

The Whoop device calculates a daily strain score based on cardiovascular exertion during activities. This score helps users balance their training load with their recovery capacity, preventing overtraining and reducing the risk of injury. Strain monitoring ensures that users are pushing themselves appropriately while allowing for necessary rest.


Additionally, its personalized coaching system adapts training programs based on your body’s baselines and patterns, providing custom recommendations.

How Connected Fitness Solutions Provide a Holistic View of Health

The true power of connected fitness products lies in their ability to integrate data from various fitness and wellness apps, as well as within their own systems.


For instance, the Oura sleep tracker seamlessly pulls in fitness data from Peloton workouts. This integration enables individuals to correlate their sleep quality with their exercise routine, identifying patterns and potential areas for improvement. 


Oura also integrates with:

  • Apple Health and Health Connect by Android – users can sync numerous health data between the two platforms, like workouts, heart rate, sleep patterns, and more.

  • Google Fit and Strava – users can share and synchronize their fitness data, such as steps, workouts, and other physical activity metrics for a holistic view of their fitness journey.

  • Zero Fasting App – helps users track their fasting periods alongside other health metrics. This combined data can provide insights into how fasting impacts overall health and wellness.

  • MyFitnessPal – the option to combine their dietary data from MyFitnessPal with their activity and health metrics from Oura, providing a comprehensive approach to fitness and nutrition management.
A woman in workout attire with a towel around her neck looks at her smartwatch on a boardwalk by the sea during sunrise or sunset, embodying the future of connected fitness as highlighted in the 2024 Guide.
A woman wearing workout gear and headphones looks at her smartwatch while standing on a boardwalk with a towel over her shoulder, embodying the latest trends in the Connected Fitness Industry.

The Benefits

With access to a wealth of connected information about their health, individuals can identify early warning signs and take preventive measures to mitigate health risks. For example, if data analysis reveals consistently elevated heart rate during workouts, it could indicate potential cardiovascular issues. Armed with this insight, individuals can consult with health professionals and make necessary lifestyle changes to prevent future complications.


These fitness solutions can use advanced analytics to predict potential health issues before they become serious. This proactive approach enables early intervention, which is crucial for preventing chronic diseases and maintaining optimal health. For instance, continuous glucose monitoring (CGM) data from Ultrahuman can reveal early signs of metabolic issues, prompting timely dietary and lifestyle adjustments.


Beyond prevention, advanced analytics and data-driven coaching facilitate health optimization. Since they can closely monitor various health metrics and behaviors, individuals can uncover areas of improvement and implement lifestyle changes to optimize their overall well-being. Whether it’s adjusting nutrition, sleep patterns, or exercise routines, data-driven insights empower users to make informed choices and work towards achieving the best possible state of health. 


Ultimately, the solutions enable individuals to lead longer, healthier lives, and reach peak performance levels.

A man exercises at the seafront, monitored by a smartwatch displaying his heart rate (124 bpm), calories burned (573), and other fitness metrics. An inset shows a close-up view of the smartwatch screen, embodying the advancements in connected fitness as highlighted in the 2024 Guide.
A person in athletic wear runs outdoors while metrics like heart rate, calories burned, and distance are displayed, embodying the latest trends from the 2024 Guide to Connected Fitness. An inset shows a close-up of a smartwatch on their wrist.

Creating Fitness and Wellness Ecosystems

Several platforms offer advanced analytics, seamless integrations, and comprehensive management tools to fitness B2B entities. 


For instance, HeadsUp covers a health data analytics platform designed to aggregate and analyze health metrics from various sources, including wearable devices, fitness apps, and medical records. HeadsUp integrates data from multiple sources, like Apple Health, Google Fit, Fitbit, Garmin, Oura, Dexcom, Biostrap, Withings, and more into a single platform. This comprehensive view of health metrics allows fitness businesses to personalize training programs and monitor clients’ progress.


HeadsUp also offers a B2C software solution where users can design personalized dashboards to monitor the metrics that are most important to them. For instance, they can track their macronutrient intake and monitor their ketone levels alongside other vital health metrics using devices such as Keto-Mojo, Biosense, and Ketonix. Additionally, users have the option to connect their medical records and compare the results of different health metrics in the form of charts and graphs.


 FitXpress is revolutionizing how fitness and wellness platforms track and engage with their clients’ health and fitness progress. By introducing AI-powered body scanning technology, FitXpress enables health, fitness, and wellness platforms, gyms, personal trainers, and weight loss systems to offer personalized fitness plans and track body measurements and physique progress with unprecedented precision. This technology enhances the user experience and encourages users to stay motivated and engaged by seeing their body transformation in real-time, driving customer acquisition, engagement, and retention.

Promotional image for 3DLOOK's FitXpress featuring a person alongside fitness data displays including BMI, weight, metabolic rate, body fat percentage, and transformation progress. Text: "Personalize Fitness with AI-Powered Body Data Insights—Your Ultimate Guide to Connected Fitness.
Promotional image for FitXpress app, featuring 2024 Guide insights on BMI, metabolic rate, weight, body fat, and a 10-month transformation progress. Discover the future of the fitness industry with advanced data insights.


Connected fitness products revolutionize the way we approach exercise and health and wellness management. Combining advanced AI technologies with fitness training, these systems and platforms offer personalized, engaging, and convenient workout experiences that promote a healthy lifestyle and contribute to longevity.


With their ability to track a wide range of health metrics and provide real-time feedback, connected fitness platforms empower users to take control of their health and well-being. With ongoing technological advancements and the growth of the connected fitness market, we unlock new possibilities for health optimization and peak performance, paving the way for a healthier, more empowered society.

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