slø jeans is a revolutionary player in the fashion industry, offering nearly tailored bespoke jeans for a vast array of body types and sizes at affordable prices. Its core mission is to provide customers with size-inclusive jeans that cater to personal style preferences. To eliminate sizing inconsistencies in the industry, slø has integrated 3DLOOK’s Mobile Tailor into its online shopping experience.
The Challenge
Off-the-rack jeans often fail to provide the perfect fit, and size inconsistencies among brands contribute to confusion, dissatisfaction, and increased returns. Customers often face difficulty in determining their exact size, leading to purchasing multiple sizes and colors and subsequently returning unfit garments. This not only poses challenges for the consumers but also contributes to environmental degradation due to returns and excessive production.
The Solution
3DLOOK’s Mobile Tailor Integration:
- Frictionless Experience: With the integration of 3DLOOK’s Mobile Tailor, customers can obtain accurate body measurements without needing a measuring tape and figuring out how to measure themselves. “It’s a boon, especially for those who aren’t adept at measuring themselves,” says Co-founder and CTO Abhimukth Chaudhuri
- Future Plans: slø is advancing the online shopping experience by developing a “build your jeans” flow. The process includes 3DLOOK’s Mobile Tailor as a core step to ascertain measurements before personalization and checkout.
- Incorporation in Returns & Exchange Flow: To reduce sizing-related discrepancies, Mobile Tailor tool is integrated into the return and exchange flow, guiding customers to use Mobile Tailor rather than re-measuring themselves to adjust for inaccuracies in the initial manual measurement process.
The Results
Increased Usage
58% of the slø customer base who have purchased preferred to get measured via 3DLOOK, indicating its popularity and ease of use.
High Accuracy
Based on returns data, the integration of Mobile Tailor resulted in 90% accuracy, showcasing the solution’s high precision.
Resolution of Measurement Discrepancies
80% of size-related returns and exchange cases, previously stemming from manual measurement errors by customers, have been resolved by using Mobile Tailor in the return and exchange flow.
Testimonial
“One of our primary goals at slø is to make the buying experience as seamless as possible. 3DLOOK’s Mobile Tailor has been pivotal in achieving that. It’s not just a tool but an integral part of our mission to revolutionize how fashion is experienced.”
Abhimukth Chaudhuri, Co-founder, CTO.
Future Vision
With plans underway to establish a ground-breaking slow-fashion factory producing high-quality, made-to-order jeans from multiple levels of personalization at scale and the development of the AI-powered sizing system that understands garment specs, Disco AI, slø envisions a transformed fashion world. Accurate body measurements stand at the forefront of this vision, and 3DLOOK’s Mobile Tailor is poised to be the technology leading the charge.
By integrating 3DLOOK’s Mobile Tailor, slø has not just bridged the sizing inconsistency gap but has also set the stage for a more sustainable, customer-centric future in the fashion industry.
