How TA3 SWIM boosts fit confidence with YourFit
Read our latest case study to discover how the partnership is encouraging greater body confidence in the swimwear sector.
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Everyone wants to look and feel their best, so why do women settle for flimsy swimwear that offers no support? Made like shapewear, TA3 SWIM swimsuits complement the body, allowing customers to feel more confident when they are most vulnerable. Supported by 3DLOOK, every shopper can now find their perfect size with YourFit, and purchase a swimsuit that truly fits, holds and sculpts their body.
Everyone wants to look and feel their best, so why do women settle for flimsy swimwear that offers no support? Made like shapewear, TA3 SWIM swimsuits complement the body, allowing customers to feel more confident when they are most vulnerable. Supported by 3DLOOK, every shopper can now find their perfect size with YourFit, and purchase a swimsuit that truly fits, holds and sculpts their body.
Born from founder Leila Shams’ desire to feel confident in swimwear, TA3 SWIM empowers women by providing swimsuits that truly support and sculpt their bodies. Unlike traditional stretchy swimwear, the brand uses compression fabric to smooth and sculpt. Each swimsuit hugs close and doesn’t lose shape even after hours in water, maintaining a flattering appearance that helps women feel confident in their swimwear.
TA3 SWIM offers swimsuits in a variety of styles, colors and multi-dimensional sizes, designed according to customer body measurements and feedback. As an ecommerce brand, TA3 SWIM’s customers were unable to try a suit before purchasing, resulting in a high number of fit-related returns.
Image source: TA3 Swim
YourFit: Finding the best fit for every customer
Understanding the slim margin between self-consciousness and self-confidence, the brand sought a way to determine the best size for each customer’s body. The solution? YourFit.
Now, customers can choose a style and click the ‘Find my Size’ button. Voice-guided through a mobile-based scanning process, they snap two photos and YourFit by 3DLOOK calculates the best size option based on their unique body measurements. Complete within 60 seconds, photos are instantly deleted to preserve the privacy of TA3 SWIM’s body-conscious customers.
YourFit size recommendation widget
Eliminate sizing uncertainty and help women to feel confident in the clothing they wear – Get in touch to learn more about YourFit!
YourFit delivers impressive results for TA3 Swim
YourFit is proving to be a perfect solution for TA3 SWIM. Initial results show about 46% of consumers that use the size recommendation tool make a purchase, with 80% choosing to purchase the YourFit recommended size. When the recommended size is purchased by the consumer, on average only about 10% are requesting returns due to fit and sizing reasons. This is measurably lower than the overall return rate across the TA3 SWIM website. Likewise, harmful bracketing practices, where consumers purchase multiple sizes that they do not intend to keep, is a thing of the past with less than 2% of all returns now attributed to this behaviour. Lastly, when the recommended size was NOT purchased by the consumer resulting in an exchange, 45% of the time they are requesting an exchange for the YourFit initially recommended size.
Ultimately, these results indicate that the YourFit recommendation tool has provided size confidence to TA3 SWIM’s customers, encouraging better shopper behaviors and improving business performance — all with a simple body scan.
“We have customers that are happily wearing a swimsuit for the first time in years.Women's bodies vary vastly by shape, torso length, and bust size, something the fashion industry has ignored. It’s our mission to create the most flattering swimsuit for YOUR particular body. So we couldn’t be more excited to partner with 3DLOOK. Imagine shopping and KNOWING something would fit?! So much less waste, so much more happiness!”
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