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Made-to-Measure vs. Bespoke Clothing: Which is Right for Your Custom Clothing Brand?
As the founder or owner of a custom clothing brand, you're always looking for ways to enhance your offerings and provide your customer with the best possible experience. One way to do this is to offer made-to-measure or bespoke clothing. But what's the difference between the two, and which one is right for your brand?
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In this exploration, you’ll discover the intricacies between Made to Measure and Bespoke. We’ll also introduce you to Mobile Tailor, a cutting-edge AI and 3D body measuring solution helping brands evolve the sartorial role of hand measuring to reduce time, save on costs, and acquire today’s modern digital consumer.
In this exploration, you’ll discover the intricacies between Made to Measure and Bespoke. We’ll also introduce you to Mobile Tailor, a cutting-edge AI and 3D body measuring solution helping brands evolve the sartorial role of hand measuring to reduce time, save on costs, and acquire today’s modern digital consumer.
The Essence of Made-to-Measure Clothing
Made-to-measure clothing is your brand’s gateway to customization. It offers a tailored experience that falls between off-the-rack and fully bespoke. The process involves using standard patterns and then adjusting them to match your client’s unique measurements and preferences. Typically, this entails taking critical measurements such as chest, waist, high and low hips, neck girth, overarm, jacket length, inseam to name a few, and refining the pattern accordingly.
Why Made-to-Measure Enhances Your Brand
- Affordability: Made-to-measure offers a more affordable way to experience the allure of personalization appealing to a wider range of customers than bespoke tailoring.
- Customization: You can still infuse your brand’s unique identity through fabric selection, color options, and stylistic elements.
- Efficiency: Made-to-measure offers a more efficient production process than bespoke tailoring, meaning that your clients receive their customized attire faster than the bespoke tailoring process.
- Personalization: By using a base pattern that is adjusted to match the body shape and measurements of the client, made to measure is a perfect choice for clients who want to have more control over the fabric choices and fit as compared to ready to wear without the time and costs associated with the sartorial experience of bespoke.
While made-to-measure is a great option for many clients, bespoke clothing offers the untilmate level of personalization for those who desire it.
The Art of Bespoke Clothing
Bespoke clothing is the pinnacle of personalized fashion. Each garment is meticulously handcrafted from scratch, tailored to your client’s unique body shape, measurements and preferences. It involves a collaborative process with skilled tailors, culminating in a garment that is both perfectly fitted and an expression of personal style.
Why Bespoke Embodies Your Brand's Excellence
- One-of-a-kind fit Fit: Bespoke clothing is handcrafted to the clients’ exact measurements often taken several times throughout the process, ensuring an unparalleled fit that is truly custom made.
- Endless Customization: From fabric and lining choices to intricate design details, bespoke allows your brand to craft truly one-of-a-kind pieces.
- Distinctive Style: Bespoke clothing is a canvas for your client’s individuality, ensuring they stand out in garments that embody their personal style.
- Durability: Bespoke clothing’s meticulous craftsmanship and premium materials ensure lasting durability, reinforcing your brand’s commitment to quality.
While bespoke clothing is the epitome of personalized style, its premium price and time-intensive process necessitate careful consideration of your brand’s value and vision. So, which path aligns best with your brand’s ethos and goals?
Made-to-Measure vs. Bespoke: Defining Your Brand's Niche
Your choice between made-to-measure and bespoke clothing hinges on your brand’s identity, target audience, and long-term vision. Here are some factors to consider:
- Brand Identity: Does your brand resonate more with the accessibility and efficiency of made-to-measure or the exclusive, handcrafted nature of bespoke?
- Target Audience: Understand your clientele’s preferences, budget, and timeline. Offering both options can cater to a wider spectrum of clients. Bespoke tends to appeal to very discerning clientele with deep pockets.
- Product Line: Consider the range of your product line. Made to measure is suitable for a wide range of garments, from everyday wear to special occasion. Bespoke is typically used for high-end collections or garments that are particulalry complex or unique.
- Expertise: Assess your team’s capabilities and resources. Bespoke tailoring requires highly skilled artisans.
Imagine a future where made-to-measure and bespoke clothing is even more personalized, accessible, and efficient.
Introducing Mobile Tailor by 3DLOOK: Making Made-to-Measure and Bespoke Clothing More Accessible
Mobile Tailor is a cutting-edge solution that uses artificial intelligence and 3D scanning technology to deliver precision and convenience to the world of custom clothing. With Mobile Tailor, your clients can capture their body measurements (more than 80!) effortlessly with just two quick photos from their smartphones. This innovative solution creates an accurate 3D model of their body and then precisely measures it, delivering measurements instantly that can be used to adjust made-to-measure patterns or create custom patterns for bespoke. The convenience of Mobile Tailor enables you to receive measurements from your client anytime, anywhere and as often as you want.
Mobile Tailor is more than just a convenient way to take measurements. It’s also a powerful revenue accelerator that can help you grow your business. By automating measurements, Mobile Tailor frees up your team to focus on customer engagement and growth. Mobile Tailor optimizes appointment scheduling, drives pre-purchase engagement, and maximizes sales opportunities while delivering the personalized experience expected with a made-to-measure or bespoke purchase.
Incorporating Mobile Tailor into Your Brand
- Client Experience: Elevate your client’s experience by offering Mobile Tailor as an option for measurements. It guarantees accuracy and convenience, reinforcing your brand’s commitment to quality and appeals to today’s digitally savvy consumers expecting highly personalized and new experiences.
- Cost Savings: Streamline the measurement process, reducing the time required for fittings and consultations, or inconsistencies often associated with manual measurements, that reduce costs associated with alterations or remakes.
- Inclusivity: Mobile Tailor opens doors to a broader client base, making customized clothing accessible to all.
- Integration: Seamlessly integrate Mobile Tailor into your online platform, ensuring a hassle-free experience for your clients.
👆 Click to discover how Baynes & Baker, an NYC-based luxury suit brand, transformed their business with 3D body scanning technology. Learn how it expanded the brand's reach, boosted profitability, and enhanced customer experience.
👆 Click to discover how Baynes & Baker, an NYC-based luxury suit brand, transformed their business with 3D body scanning technology. Learn how it expanded the brand's reach, boosted profitability, and enhanced customer experience.
Conclusion
In conclusion, as the steward of a custom clothing brand, your decision between made-to-measure and bespoke should align with your brand’s DNA and clientele’s expectations. Whichever path you choose, Mobile Tailor by 3DLOOK will be your ally in providing precise measurements, ensuring your clients’ garments fit perfectly. Whether you aim for the efficiency of made-to-measure or the exclusivity of bespoke, Mobile Tailor will be your brand’s catalyst for delivering a personalized experience.
Sign up for Mobile Tailor today and unlock the full potential of your business 🚀
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