3DLOOK Recognized in Gartner® Hype Cycle™ for Retail Technologies, 2021

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Gartner® Hype Cycle™ for Retail Technologies, 2021 is a go-to report covering the most transformative technologies in the retail space.

Gartner® Hype Cycle™ for Retail Technologies, 2021 is a go-to report covering the most transformative technologies in the retail space.

3DLOOK has been acknowledged as one of the Sample Vendors in the ‘Mixed Reality’ category of latest Gartner® Hype Cycle™ for Retail Technologies, 2021, a go-to report covering the most transformative technologies in the retail space.


3DLOOK’s impressive achievements should be considered by CIOs of large multichannel retailers when prioritizing technology investments to support retail digital transformation and innovation. The company’s data-driven size and fit recommendations, along with virtual try-on functionality and advanced body data and shape analytics, are widely adopted by clothing and apparel brands looking to increase business efficiency. Brands that use 3DLOOK’s solutions have reduced return rates by up to 48% while increasing conversion by four times year over year.


The company’s CEO Vadim Rogovskiy said on occasion, “The entire team at 3DLOOK couldn’t be happier about this recognition. It is only made possible by the relentless work ethic, dedication to customer service and focus on constant innovation that are the foundation of our organization. At 3DLOOK, we’re proud to not only help brands thrive and deliver unique hyper personalized shopping experiences in a rapidly evolving ecommerce-driven environment, but also to play a role in fundamentally reducing retail’s environmental footprint, a key priority for progressive brands, that has brought us this recognition”.


This acknowledgment from Gartner is the latest step in 3DLOOK’s growth trajectory. Over the past year, the business has increased nearly sixfold as leading retailers such as Tailored Brands and Dickies have partnered with 3DLOOK to accelerate their digitization efforts and offer a more personalized shopping experience driven by data intelligence. In July, 3DLOOK rolled out YourFit – the first and only solution for apparel shoppers that offers photorealistic virtual try-on functionality combined with highly accurate, data-driven size recommendations. In March, the company announced Uniform Pro, a digital measuring, fit, and size recommendation system for the uniform industry. Earlier this year, 3DLOOK announced that it had raised $6.5 million in Series A funding, led by Almaz Capital.


Gartner clients can access the full report here.


[1] Gartner, Hype Cycle for Retail Technologies, 2021, Kelsie Marian, July 14, 2021

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Gartner does not endorse any vendor, product, or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


Gartner and Hype Cycle are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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