3DLOOK, an AI-first technology company that collects body data of shoppers using their mobile body scanning technology and uses it to map against apparel products, rolls out body shape analytics into all of their solutions. With the new feature, companies will now receive analysis on both measurement and body shape data of their actual customer base, to identify high opportunity groups. This segmented data can be used to adjust grade rules to create better fitting products and to optimize inventory planning and distribution.
Additionally, we analyzed +100 000 unique customer profiles and identified important attributes unique to their data which optimizes the 3D models that their technology generates from a font and side photo taken by the end consumer through their size and fit recommendation widget.
The standard approach segments body shapes based on the ratio between chest, waist, and high hip girth. 3DLOOK’s segmentation parameters also include shoulders, waist, low hip girth, the angles between these measurements, as well as height, weight, BMI, and landmark points, which helps achieve better segmentation accuracy.