E-guide: Leveraging personalization in fashion retail

This guide offers insight into the innovative tools and technologies helping to drive greater personalization in fashion retail, from mobile body scanning to augmented reality try-on experiences.

You will discover:

Why leveraging personalization is important to meet the needs and demands of today’s consumers

The importance of gathering relevant, up-to-date, and accurate data about your end-customers

How fashion retailers can unearth valuable insight to tailor and refine their products

Key technologies that can help to boost personalization throughout the customer journey

How leading fashion retailers are using personalization solutions to increase conversion and reduce returns

PROJECT OUTCOMES

67%

DECREASE
IN RETURNS

x7.5

TIMES FASTER
MEASURING PROCESS

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Find out where to start, and learn about must-have fashion retail technologies to personalize the customer journey.

    Transforming the uniform industry:

    6 emerging solutions for forward-thinking uniform businesses

    This white paper offers insights into the transformative technologies helping uniform businesses to stay ahead of the curve, from virtual fitting event management solutions to on-demand manufacturing and alternative textiles.

    You will discover:

    Why leveraging personalization is important to meet the needs and demands of today’s consumers

    The importance of gathering relevant, up-to-date, and accurate data about your end-customers

    How fashion retailers can unearth valuable insight to tailor and refine their products

    Key technologies that can help to boost personalization throughout the customer journey

    How leading fashion retailers are using personalization solutions to increase conversion and reduce returns

    The pandemic only accelerated our need to use digital technologies to become more agile and responsive to consumers’ demands and fit recommendation was one of the top opportunities we identified. We chose to partner with 3DLOOK and launch this project on Dickies’ Tmall flagship store to target China’s digitally savvy Gen Z consumers and better understand their appetite for such functionality, so we can incorporate the learnings and scale our efforts across multiple brands and regions.

    Adela Tan
    Vice President and Managing Director, Dickies (VF Asia Pacific)

    Discover key technologies that can help to boost personalization throughout the customer journey
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    Discover the full
    benefits of YourFit

    Boost fit confidence, solve sizing and drive loyalty with the ultimate virtual fitting room experience

    A woman stands in a hallway modeling a white sleeveless top and black leggings. The screen displays size options with buttons labeled S, M, and L, with "Best fit" indicated for size M. A popup provides SEO keywords for better reach and img centers on her as she showcases the outfit.