This guide offers insight into the innovative tools and technologies helping to drive greater personalization in fashion retail, from mobile body scanning to augmented reality try-on experiences.

Download the Guide

Find out where to start, and learn about must-have fashion retail technologies to personalize the customer journey.

You will discover:

  • Why leveraging personalization is important to meet the needs and demands of today’s consumers
  • The importance of gathering relevant, up-to-date, and accurate data about your end-customers
  • How fashion retailers can unearth valuable insight to tailor and refine their products
  • Key technologies that can help to boost personalization throughout the customer journey
  • How leading fashion retailers are using personalization solutions to increase conversion and reduce returns

The pandemic only accelerated our need to use digital technologies to become more agile and responsive to consumers’ demands and fit recommendation was one of the top opportunities we identified. We chose to partner with 3DLOOK and launch this project on Dickies’ Tmall flagship store to target China’s digitally savvy Gen Z consumers and better understand their appetite for such functionality, so we can incorporate the learnings and scale our efforts across multiple brands and regions.

Adela Tan
Vice President and Managing Director, Dickies (VF Asia Pacific)

Woman with straight dark hair and a slight smile, wearing a white shirt, posed in front of a solid purple background.

By Assel Sekerova

Marketing professional with over 10 years of experience in B2C and B2B digital initiatives across international markets. Drives strategic growth through data-led research, analytics, high-impact content and digital execution.
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