Digital Marketing Specialist

We are looking for a creative and bold Digital Marketing Specialist who loves to experiment and come up with new ideas. In this role, you’ll help grow our brand, reach new audiences, and drive customer growth by creating and running exciting digital campaigns.

You’ll work closely with our marketing and sales teams to improve online channels and ensure a steady stream of high-quality leads. Join us to bring fresh ideas, connect with people worldwide, and make a big impact in the fast-growing AI technology space.

Education & Experience:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in digital marketing, preferably in a B2B environment with a main focus on medium and enterprise-level customers.
• Proven track record of executing successful lead-generation campaigns that drive measurable results.
• Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong understanding of SaaS sales cycles, buyer personas, and account-based marketing (ABM) strategies.

Skills:

• Proficiency in SEO, SEM, PPC, and social media advertising strategies tailored to B2B audiences.
• Strong analytical skills with the ability to interpret data, identify trends, and optimize campaigns.
• Expertise in running cold email and LinkedIn outreach campaigns, including crafting personalized messages, managing sequences, and analyzing response rates.
• Familiarity with content marketing strategies, such as blog posts, whitepapers, case studies, and webinars.
• Expertise in tools like Google Analytics, Google Ads, and other tracking tools.
• Basic understanding of website management and optimization (e.g., WordPress, HTML, or other CMS tools).
• Excellent written and verbal communication skills.
• Ability to work cross-functionally with sales, product, and design teams.

Key Responsibilities:

• Generate and implement creative, out-of-the-box marketing ideas to differentiate the brand, engage audiences, and drive innovative campaign results.
• Collaborate closely with the sales team and lead generation manager to align marketing strategies with sales goals, ensure consistent messaging, and achieve KPIs by effectively increasing the conversion of marketing-qualified leads into opportunities.
• Develop and execute integrated digital marketing strategies to increase brand awareness, generate qualified leads, and drive conversions.
• Plan and implement targeted cold email and LinkedIn outreach campaigns to drive pipeline growth and engage key accounts.
• Manage paid advertising campaigns across Google, LinkedIn, and other relevant platforms.
• Optimize website and landing pages for SEO and user experience to drive organic traffic and improve conversion rates.
• Plan and implement email marketing campaigns to nurture leads and engage existing customers.
• Analyze and report on campaign performance, providing actionable insights to optimize ROI.
• Collaborate with the content team to create compelling assets aligned with the customer journey.
• Stay up-to-date with industry trends and emerging digital marketing tools and techniques.

What We Offer

• Exciting career growth opportunities within a fast-paced company.
• Participation in the Stock Option Program after 6 months of exceptional performance.
• 4 weeks (20 working days) of paid vacation annually.
• Paid sick leave (10 days/year with full coverage).
• Flexible working hours.
• Fully remote work environment.