3DLOOK Launches YourFit, the First and Only Integrated Solution that Combines Virtual Try-On with Size and Fit Recommendations

Additionally, the solution utilizes photos of clothing taken directly from brands’ product pages, which makes it easy for brands to scale the technology and save time and resources, since there is no need for them to create digital copies of their collections in 3D.

To use YourFit, online shoppers simply choose an item of clothing and click on a widget on a product page to be voice-guided through a quick and easy scanning process using a smartphone camera. The solution then displays exactly how the item would look on the individual and what size would fit best, giving brands the unique ability to offer their consumers a genuine dressing room experience online. 

“With the launch of YourFit, we’re taking another significant step in e-commerce personalization and enabling a superior shopping experience that is the first of its kind,” said Vadim Rogovskiy, CEO and co-founder of 3DLOOK. “This highly anticipated solution allows consumers to see a photorealistic simulation of how clothes will fit and look on their own body and combines that with personalized size and fit recommendations. Our customers have requested this combination of features and we’re already developing the next version of our immersive try-on technology, which will take into account how different fabrics move and drape on individuals and show users how clothing will fit them in any position and on any background.”

The official launch of YourFit is the latest step in 3DLOOK’s exceptional growth trajectory. Over the past year, the company’s business has increased nearly sixfold as leading retailers and brands such as Tailored Brands and Dickies have partnered with 3DLOOK to accelerate their digitization efforts and offer a more personalized, contactless shopping experience driven by data intelligence. Brands that use 3DLOOK’s solutions have decreased return rates by up to 48%, while increasing conversion by four times year over year. Earlier this year, 3DLOOK announced that it has raised $6.5 million in Series A funding, led by Almaz Capital.